We Do Health Care Differently.

Now Accepting New Members

Primary Care That Actually Feels Personal

Care for you, your family, and your business—without the hassle of insurance.

Welcome to Asheville’s first Direct Primary Care (DPC) practice, with locations in the River Arts District and Arden. We offer a simple monthly membership that gives you easy access to thoughtful, relationship-based care—focused on your goals, not rushed visits or insurance rules.

A Smarter, More Human Approach to Healthcare?

We take the time to understand the full picture of your health—how you eat, sleep, manage stress, and live day to day. Instead of quick fixes, we work with you to prevent problems, improve how you feel, and support your long-term health.

Simple, Transparent Care

Our model is straightforward:

  • One monthly fee
  • No co-pays
  • Longer, unrushed appointments
  • Direct access to your care team
  • Care that’s proactive—not reactive
  • You can reach us when you need us, without jumping through hoops.

Do You Need Insurance?

You don’t need insurance to join.

Many of our members choose to keep insurance for major or unexpected events, but rely on us for their everyday care. In many cases, this approach actually saves money—no co-pays, plus access to lower-cost labs, medications, and services.

Ready for a Better Healthcare Experience?

If you’re looking for care that’s more personal, more accessible, and built around you—we’d love to meet you.

Questions? Call Our Front desk at (828) 575-9600

INTEGRATIVE PRIMARY CARE

Personalized medicine with a whole-person, lifestyle based approach.

SIMPLY BETTER PAYMENT MODEL

Easy monthly membership fee plus wholesale labs, discounted pharmacy, low cost procedures, and more

What our Patients are Saying...

I am thankful for you all. Liz, Tom, Logan, Brandi, Krystal, Brian, Katey, and all the rest I haven’t met or didn’t know your name…This is by far the safest place I have to come to for support.

ANONYMOUS
Verified Patient

 

I appreciated having so much time to tell my story and have Jen listen attentively, to learn more about me so we can find effective ways to address my issues.

ANONYMOUS
Verified Patient

 

I’m so floored with all the staff here…! However my experience with Katey was beyond any I would get anywhere else. We had to discuss some pretty heavy topics and try to figure out some very intimidating issues, and I’m not sure I have ever felt so heard by a doctor. 

ANONYMOUS
Verified Patient

 

As always, Dr. Krisel is an excellent listener, explains conditions in a clear and understandable manner, and provides solutions adapted to each patient.

ANONYMOUS
Verified Patient

 

Elizabeth provides the best medical care I’ve ever received. Moreover, she’s a joy to meet with. We actually look forward to our appointments.

ANONYMOUS
Verified Patient

 

LOVE this group .. everyone is so friendly and concerned and organized. Dr. Brian positively exudes care and concern and an optimistic holistic approach. I believe this may be exactly what I have been looking for in health care.

DANA
Verified Patient

 

Dr. Cox is knowledgeable, compassionate, and nonjudgmental. Her style of practice removes the typical doctor-patient power hierarchy so that the focus is entirely upon her patients and advancing their health goals together. Highly recommend! 

ANONYMOUS
Verified Patient

 

Tom was very grounded, present and thorough during our time together. I felt like he listened to everything I expressed and painted a clear picture of how we will go about tackling my concerns.

ANONYMOUS
Verified Patient

 

Personalized, Comprehensive Medicine

PRIMARY CARE

URGENT CARE

INTEGRATIVE MEDICINE

LIFESTYLE MEDICINE

HEALTH COACHING

The Principles of Integrative Family Medicine

 

1 The patient and our care team are partners in the healing and prevention process.

2 Our goal is to help our patients succeed in preventing, treating, and reversing disease. We partner with each patient to help them live their best lives and take charge of their health. We recommend both evidence-based western medicine and natural options, neither rejecting nor accepting either conclusively.

3 When prescribing care, we consider all factors that determine patients' overall health.

4 All members of our care team are committed to excellence, lifelong learning, and self-development, in the pursuit of caring for our patients, our community, and our world.

Complete Primary Care for All Stages of Life

 


We provide the same quality care for all ages. Patients receive $0 medical visits, and children under 18 get discounted rates after two full-paying family members enroll.

 

Best of WNC